AMY CUNNINGHAM is a New York state licensed funeral director who saw the need for a website where people might better envision what is possible when facing a death. She wanted to create a virtual funeral home, a place of comfort that offered ceremonies, readings, and a digital obituary platform. In 2016, she founded Fitting Tribute Funeral Services in Brooklyn, NY, which specializes in green burials, home funerals, and cremation services at Green-Wood Cemetery.  She has been profiled by the NYTimes, and named a top funeral innovator by FuneralOne. With mortuary training from the American Academy McAllister Institute, and a BA in English from the University of Virginia, Amy was trained as a celebrant by Glenda Stansbury and Doug Manning, and certified as a home funeral guide by Jerrigrace Lyons and Olivia Bareham. She thanks Char Barrett, Lee Webster, and Beth Knox for their wisdom and continuing encouragement.

KATEYANNE UNULLISI is a Seattle, Washington, funeral celebrant and home funeral guide. She collaborated with Amy on's ceremonies and readings. Kateyanne works to educate and empower people to have the kind of positive death experiences she knows are possible. As a funeral celebrant, she is known for creating memorials and celebrations of life that help bring healing and connection. The founder of The Emerge Foundation, she writes a blog 'Chrysalis', about death as part of life. As a recent board member of the National Home Funeral Alliance, Kateyanne wants folks to care for their own after death as much as they are able, which includes creating their own unique ceremonies and rituals. She co-wrote Home Funeral Ceremonies: A primer to honor the dying and the dead with reverence, light-heartedness and grace with Donna Belk, a funeral guide in Texas and a mother of the home funeral movement.